Calpulli Mexican Dance Company

Calpulli Mexican Dance Company was founded in 2003 with a mission to “celebrate the rich diversity of Mexican and Mexican-American cultural heritage through dance-based programming including live music.” We’ve worked with them since 2008, making broadcast commercials, filming performances and special events, and in schools where their Arts-in-Education programs thrive. The vibrancy and impact of Calpulli's work not only educates, but thoroughly entertains, and we are thrilled to help them light up faces in communities across the country.

Capturing dance in photo and video is an art form in itself. After nearly 20 years of producing dance in NYC, I can confidently say Nic Petry and Dancing Camera are spectacular talents and resources for the performing arts world. Dancing Camera does what few others take the time to do—understand our vision. From performances to arts-in-education, their video documentation captures who we are not only through their unique perspective but through our own; yielding video experiences that we are very proud to share and that bring us to pause and enjoy. The fact that Dancing Camera is able to create dynamic video for diverse genres of dance and dance topics is evidence of their ability to listen and take to heart what the artist seeks to transmit. Thank you Nic. Thank you Dancing Camera.
— Juan Castano, Managing Director, Calpulli Mexican Dance Company





Comprehensive media in a single, shareable click

Arts-in-education programs


For Calpulli’s Arts-in-Education program, we conducted in-depth interviews with teachers, administrators, and students, and filmed during classes and performances at public schools. 

A lot goes on behind the scenes in production, but understanding an organization's mission is paramount. Effective stories connect mission and impact, and this happens when expert camerawork and editing are inseparable from the team that understands your message.

Incorporating multiple points of view allowed us to show, not tell how the enthusiasm Calpulli creates in schools affects students, teachers, and administrators alike. The short, shareable video we created illustrates the benefits of the Company's curriculum in schools. 


Performance Promo

Performance Promo



Performance promos

Immersive footage:

Put the viewer into the excitment


Calpulli Danza Mexicana is an internationally touring dance company. Combining deeply researched Mexican folk traditions with breathtaking costuming and dancing, thrill abounds in the theater and audiences roar with delight. An excellent promotional video and well-designed strategy can convert ticket sales to selling out of tickets.

Immersive footage invokes kinesthetic response: and if your audience is moved they watch longer, retain more, and grow closer to your work. We bring a full-bodied, three-dimensional experience of being onstage right to your seat.